Target enlists St. Olaf students, alumni for Rube Goldberg production

Target Rube Goldberg machine

What do soup cans, flying toilet paper, and a disco ball have in common? 

They're all part of Target’s impressive new Rube Goldberg-like machine that was constructed last summer by St. Olaf students and alumni. The complex contraption performs a series of tasks in chain reaction involving Target products. 

While the entire project involved a collaborative effort or more than 30 people, the build team that engineered the mechanics behind the machine was made up entirely of experienced Oles from St. Olaf's Rube Goldberg teams. The Target team, led by Associate Professor of Physics Jason Engbrecht, devoted approximately 3,000 hours to the elaborate machine that took 41 takes to capture in perfection.

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