"Talk Back" ad campaign

For several weeks, a group or organization named "Talk Back" has been putting up posters around town and placing ads in the Northfield News. (Click photos to enlarge.) They appear to have upper/lower case fixation syndrome:

LiKe SoUp? LiKe YoUr PaJamas? WaNt to SLeEp In? LiKe CaMp ChAirs AnD CoFfee?

Anyone know what it's about? Attach a comment here or Contact Us.

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I know what it's about and it's going to be great. Stay tuned to find out. It won't be long!!