Neuger Communications Group Joins Forces With Henry Schafer Partners; Firm to Open Satellite Office in Downtown Minneapolis


Neuger Communications Group announced that it has acquired Henry Schafer Partners in a deal that significantly enhances the media relations and social media expertise of the Northfield-based integrated marketing and communications firm. The agreement also means a stronger presence in the Twin Cities market for the expanded firm. The company’s Twin Cities office will be located in the North Loop of downtown Minneapolis. Its headquarters will remain in Northfield, Minn.

Neuger Communications Group is the largest firm of its kind based in southern Minnesota. Now in its second decade of operations, the firm provides integrated services including strategic planning, communications audits, branding, web and app development, brochure creation, and traditional and social media services.

As a regional firm with both local and national clients, Neuger Communications Group serves organizations in a wide range of industries including manufacturing, financial services, senior services, healthcare, heavy equipment and agriculture, and nonprofit organizations. Henry Schafer Partners has built a 10-year track record of excellence in serving clients with an array of communications services, but with a particular emphasis in public relations.

David Neuger, president and CEO of Neuger Communications Group, said, “Our mantra has always been delight the client … delight the client … delight the client. I am exceptionally proud of the Neuger team and its ability to do just that. This opportunity to join forces with Henry Schafer brings with it quality people who will dovetail nicely with the terrific people at Neuger who have been delighting clients for the past 10-plus years.”

The acquisition brings with it the brands PR for Good and Fieldstone Research, organizations founded by Joanne Henry, Henry Schafer president. PR for Good has a strong presence in the nonprofit field. Fieldstone Research will broaden the firm’s capabilities at both ends of the communications continuum with pre-campaign market studies on one end of the spectrum and campaign evaluations and assessments at the other.

Joanne Henry has been named executive vice president and senior director of media services of Neuger Communications Group. She said, “This is a terrific opportunity for everyone involved. Henry Schafer clients benefit from this move, Neuger Communications Group clients benefit from this move and the newly formed team of employees also benefit. I’m genuinely excited about the possibilities for the future.”

Neuger Communications Group is a full-service, strategic communications firm, specializing in marketing and public relations. It serves clients in a wide array of industries, providing strategic communications solutions tailored to each client’s unique needs. Employing a complete range of tools and techniques, Neuger Communications Group is focused on integrating communications for all aspects of a client’s business. The company delivers extraordinary value to its clients through high-quality, results-oriented solutions that blend main street values with innovative and traditional methods to generate results for its clients – from brochures to websites and traditional media relations to social media.

Henry Schafer Partners offers expert strategic counsel and results-based execution. Best known for its expertise in building awareness – increasing the visibility of companies, products and issues – the company works to identify and engage customers, community members and investors. 

For more information about Neuger Communications Group, visit or call 507.664.0700.