Greening the Commons Discussion Tonight

Northfield, MN - August 17, 2011 - On Monday, August 22, at 7 p.m. at the Northfield Community Resource Center, the Northfield Roundtable in conjunction with Northfield in Bloom will host a discussion about Greening the Commons.  The "commons," formed by Hwy 3, the railroad, and the river as it passes through the center of our city, has been identified as an important visual representation of the City of Northfield that can set the tone for visitors and passers-by. This is an area that could be transformed by an integrated and thoughtful beautification strategy.  The goal of the evening is to begin planning and to create implementation strategies to make Greening the Commons a reality.
According to the Knight Foundation, studies show that community aesthetics (physical beauty of the community, including the availability of parks, playgrounds, trails, and other green spaces) rank high in making a local community desirable. Per Project Evergreen roadside businesses are easier to locate when framed by trees and vegetation. [Greening] increases community pride and positive perception of an area, drawing customers to businesses.
Creative Commons Chelsea OakesStudies also show that consumers would be willing to pay, on average, a 12% premium for goods purchased in retail establishments that are accompanied by quality landscaping.

The meeting will begin at 7:00 pm at the Northfield Community Resource Center dining room and will end by 9:00.  Several citizens from specific expertises have been invited to bring a variety of community involvement, including City Council/Staff, EDA, Planning Commission, Parks/Rec Board, Streetscape Task Force, NDDC, Garden Club, St. Olaf/Carleton, and Cannon River Watershed, as well as local landscape architects and nursery owners.  The public is invited as well.

RSVPs are not required but are invited. Please respond to Dave Van Wylen (vanwylen@stolaf.edu) or Pat Allen (patanddavidallen@gmail.com).

 

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