THE Entertainment Guide publishes 100th issue


THE Entertainment Guide, the region’s number one resource for area arts and culture happenings, published its 100th issue last month.

What began as a last-minute volunteer-driven idea to provide Northfield with a program for an activity-packed 4th of July weekend eight years ago has grown into an indispensible monthly compendium of regional events that serves four counties.

The Guide is a product of By All Means Graphics, located then and now on Bridge Square, in the beating heart of downtown Northfield.

“It was a pretty amazing weekend,” says publisher Rob Schanilec of that all-important 2005 4th of July, “and it was happening right on our doorstep. The Showmobile was filled with local and regional entertainment, Johnny Western and Marilyn Sellars gave a joint concert at the high school, the Square was lined with food vendors and to top it off, we were shooting a man out of a cannon over the Cannon. The only thing missing was a program to put it all together.”

By All Means had just acquired a digital printer and with that, the power to publish. And so we printed 600 16-page statement-sized booklets and distributed them for free around the Square. Two weeks later, seeing that Northfield still had plenty to talk about, we did it again. It’s been published monthly ever since.

Today’s Guide is still free thanks to its many advertisers, but its evolution into a magazine format, complete with glossy cover, illustrates both its community importance and its growing regional popularity. Today’s Guide covers not only Northfield, but the communities of Canon Falls, Faribault, Farmington, Lakeville, Owatonna and surrounding areas – over 7,000 monthly copies.

“It seems like only yesterday,” says Schanilec. “It’s hard to believe 8+ years have gone by. I loved creating that first issue, and I’m very proud to have the 100th behind me. It’s been a great run for everyone. I think the communities have a terrific asset that serves visitors and locals alike. We’ve forged so many excellent partnerships with advertisers and event organizers. And at the end of the day we get to do what we went into this business for, which is to put out a great – and relevant - print publication.”

You can find more about THE Entertainment Guide at, by checking out their facebook page: entertainmentguidemn or visiting them in person at 17 Bridge Square, where all 100 covers – with more to come – line the walls.