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Brand Yourself Consulting - Tami Enfield
Updated: 25 min 27 sec ago
I feel like a new woman. School is back in session – my kiddos are running happily around while in someone else’s care. Everyone (including my teacher BFF’s) are back on a normal routine. It’s not quite so damn hot outside. The fog that settled into my brain a couple of months ago (when I say a couple, I really mean like 12) is slowly lifting.
I can breathe…Kind of.
Before I go off and explain the NEW business that we are building – I’ll try to be quick and give you the run-down of what has been happening over here at Brand Yourself headquarters.
Brand Yourself is still going strong! You may have heard that we brought on a full-time project manager (Katelyn) AND a business partner, our new COO (Megan). I had BIG, BIG plans at the beginning of 2015 to double our business. I’m proud to say, we have most certainly done that!
Some of this year’s highlights have been working with new clients in Rochester, MN. We have developed 4 new brands in that area over the last 8 months. I encourage you to learn more about our projects for Forager Brewery, Kutzky Market, The Lofts at Mayo Park, and Pinwheel Plumbing. We are really proud of them.
In addition to these new clients in Rochester, you should check out our portfolio of other projects. We have been busy, busy! Bringing Megan (the Business Maven) into our company has allowed for us to offer a more strategic approach when it comes to marketing and businesses planning. Some businesses have taken advantage of our dynamic team already! Take a peek at the motherload of services we offer.
Now, onto the new… I bet if you ask anyone that is close to me what I’ve been up to, they won’t be able to tell you. No one really understands what Megan and I have been building. Even I get tongue-tied when I try to explain it to people!
You now are going to get a glimpse into what has been keeping us all (Megan, Katelyn, and myself) busy behind our computers for the last 6 months. In some ways 6 months seems like it went by in a blink – in other ways it seems like a lifetime. Let me introduce to you UnleaSHEd.
In addition to continuing to run Brand Yourself and working alongside small businesses, Megan and I are also launching UnleaSHEd Ventures. This business comprises three platforms: an anonymous (and hilarious) online confessions feed (www.unleashedconfessions.com); our professional business, branding, and social media consulting services (www.unleashed-inc.com); and an online networking platform that will be launched in October (www.unleashedbusinessclub.com).
Combined, these platforms provide women entrepreneurs a space to share their experiences, focus on their strengths, and unleash their potential.
UnleaSHEd was created to help female entrepreneurs navigate the messy but amazing world of owning a business. So many coaches and virtual classes that are geared towards women entrepreneurs don’t talk about anything of substance. It is all glitter-covered fluff saying that if you create a business out of passion, you are going to succeed. There is SOME truth to that – you HAVE to be passionate about what you dedicate yourself to – especially when it consumes so much of your time.
But what about the dirty aspects of owning a business? What happens when you are ready to quit your job – how will you know when it is the right time? Do you know how to apply for an EIN? Do you know what a cash-flow projection is? How will you convince your family that this is the right thing to do? What are the best social media marketing strategies that actually reach YOUR target market? What is your target market? So. Many. Questions.
Megan, Katelyn and I are here to help. And I’m thrilled to announce that we have put together a couple of exciting websites that will allow us to help you in strategic, exciting ways.
I’m finally ready…are you?
In a recent Q&A at Facebook’s headquarters, Mark Zuckerberg announced, “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”
Zuckerberg states that Facebook does not aim to create a volatile, up-vote/down-vote community. Instead, the Facebook “dislike” button would allow users to express sympathy for difficult life events or news stories.
What will this mean for businesses on Facebook? The use of the dislike button can head in one of two directions:
- It will be used to express sympathy for difficult news. This is particularly good for news companies, who (unfortunately) are frequent reporters of dislikable content.
- Followers, non-fans, or even competitors can dislike your posts as a kind of bad review.
Regardless of Zuckerberg’s intentions for the button, it builds a larger opportunity to voice negativity. This means businesses on Facebook must either leverage negative content without painting themselves in a negative light, or they must learn everything there is to know about managing negative feedback.
The catch is that, unlike responding to negative comments, responding to a seemingly unwarranted dislike means shouting into the wind and hoping the disliker will hear it. If that’s the case, is responding to a dislike worth the negative attention a business brings to itself?
Soon, we might have to answer these questions for ourselves. In the meantime, we want you to weigh in! How do you think the dislike button will change Facebook for business?
In a recent Q&A at Facebook’s headquarters, Mark Zuckerberg announced, “I think...
Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about marketing in the craft beer industry.
By valuing collaboration, craft beer persons create an interesting narrative–one where authenticity is not just a marketing strategy; it’s a key to success. In an industry where tactics are shared and beers are critiqued, the defining factor of a brand in the craft beer industry is more than the beer itself–it’s the story and people behind it.
Why is authenticity so important in building and marketing a craft beer brand? Because it cuts through the noise. According to Entrepreneur, “At the start of 2015, there were 3,400 craft breweries, with an estimated 10 more opening every week. The failure rate for new breweries? Near zero.”
That’s a lot of craft breweries; and most of them share a similar story: a home brewer teams up with a local business person to create a hangout spot where live music and food trucks will be featured. Authenticity helps you cut through that noise with a narrative that no other craft brewery can replicate.
Blab is a new social platform that hosts a network of live 2-4 person video chats (think Periscope meets Google Hangout). You can find or host relevant blabs through categories or by connecting with your Twitter audience. Users can comment along the side of the screen, tweet about the Blab, give “props” to speakers, and join in different Blabs.
Overall, this platform is intended to bring the person back into online personalities. On Blab, social networking becomes far more social, and people are invited to connect on a more authentic level than other social media platforms offer.
That being said, Blab isn’t a free-for-all networking convention. You need to be strategic and intentional about how you use this platform and build your presence. So, we put together a list of tips and hints to help you succeed on Blab.
- Explore Blab. Get an idea for what kinds of conversations exist, how other people moderate a Blab, and how your expertise could flourish on this platform.
- Join the conversation. Start getting involved in Blabs in your industry or with your Twitter followers. Comment on their Blabs regularly so they know you are present and engaged. You can also use the “Tell A Little Bird” button to share a Blab with your followers.
- Keep it professional. Consider your setting, clothing, and surroundings. While you don’t have to dress in a three-piece suit, your viewers could include potential clients or members of your networks. So, be sure to set up in a clean office where viewers can’t hear your dog barking in the background. If you do not intend to host or chime in, you can disregard this guideline.
- On or off the record? You can decide before your Blab starts whether or not you’d like to record the discussion. We’re of the opinion that saving the conversation can’t hurt–especially if you’re in the business of content marketing!
- Download the app. Get into Blab both on your desktop as well as your smartphone. You don’t want to miss out on important opportunities because you
Planning Your Blab
- Technicalities. You’ll want to consider scheduling your Blab ahead of time so you can promote it. Before you get going, though, be sure to test your equipment. Once you are live, you can’t go back!
- You need to be intentional with your Blab so viewers will stay engaged no matter when they jump in or out. Consider Blab how your topic will work with specific lengths and formats. Will your listeners be tuning in and out on their lunch hour? How much time will you give each guest to speak during your Blab? Does your topic lend itself better to an informal discussion or a staged debate?
- Determine your topic based on your expertise and the needs of your followers. Just like any good content, you can not force a topic that is unnatural to you or uninteresting to your followers. Do what feels right and fits well within your niche.
- Determine a relevant and engaging title. You may want to include industry hashtags and your Twitter handle to gain the attention of potential viewers. Stick to 64 characters or less (some sources even cite 50 chars. as a max) for your title so it’s easily tweetable directly from Blab.
- Invite relevant guests who can help jumpstart the conversation. For example, if you’re a social media marketer, reach out to experts in your industry whose points of view will build upon your own.
- Promote your scheduled Blab across several platforms (blog, Facebook, Twitter, newsletter, etc.). Twitter is inherently connected with Blab, so be sure to leverage that source. You can also reach out to the users whose Blabs you’ve engaged with and ask them to subscribe to your Blab. This is a great use of your network!
- Gather links, CTAs, and images that you can post in the comment section as you talk. That way, the media you discuss during your conversation is on hand for both you and your viewers.
As You Blab
- Don’t overstay your welcome. If you join a Blab conversation hosted by someone else, be considerate of the other viewers. The platform only allows 4 people to chat at a time, so you need to take turns.
- Clearly communicate the topic, format, and length of your Blab (and do so regularly for viewers who jump in). You’ll want to keep everyone on track, and using official guidelines is helpful).
- Change your Blab title. Once you’ve started the conversation, remove unnecessary handles and hashtags in your title so it’s easier for viewers to tweet directly from the Blab without going over the character limit.
- Take screenshots. When a new person joins the chat, grab a screenshot to document the convo and even post about it later! You can also keep track of viewers who engage in the comment section so you can follow up with them.
- Manage your Blab. Have a clear moderator who can guide the conversation, keeping it on track and moving forward. The moderator will also want to manage comments (a huge factor in succeeding on Blab) and welcome viewers who join the conversation (in the video or in the comment feed).
- Close out the Blab appropriately. Be sure your title is exactly how you want it, since that is how the Blab’s URL will be saved. Thank your viewers and guests, and give them a clear CTA as you sign off (eg. follow me on Twitter, for more info read my blog, etc.).
- Follow up. Tweet the replay link to your viewers after the Blab and give them a shout out for listening.
Have you heard of Blab yet? It’s a brand-new and smoking hot social media platform. The purpose of Blab is to host live video hangouts that anybody can watch (think Periscope meets Skype). If you’re curious about the platform, here’s a look at what setting up a Blab profile is like. Stay tuned for a follow-up blog for Blab strategy!
Head to blab.im and create a profile. Because your Blab profile is connected with your Twitter, be sure you’re logged in to your professional Twitter account. Once you sign in via Twitter, you’ll be led to your profile’s home page. If you’d like, you can edit your profile. If you don’t want your Blab profile to be a duplicate of your Twitter profile, head to the upper right corner and edit your profile.
Find a Blab you’d like to watch by scrolling through the home page, using the search bar, or clicking on tags. You can then select a Blab to watch by hovering over and clicking.
Once you’re in the Blab, explore its features. You can tweet about it, see who else is watching the blab, comment, and even join the Blab!
Check out our strategy tips and tricks for this new social platform!
Facebook Pages has rolled out several changes recently. The changes are designed to improve user-friendliness and aesthetics.
The look of your Page has likely been updated with a new layout! If not, here’s a look at what you’re in for!
- Updated header layout. Your Page’s profile picture is now smaller and aligns with the bottom of the cover photo; the title of your page is smaller; and buttons (Like, Follow, Message, Share) are now located under the cover image rather than over it.
- CTA button now blue and much larger – and the only button on the cover image.
- Sections for Pages. The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page.
In addition to changing the look of Pages, Facebook updated their messaging features in August 2015.
- Followers can now send a private message to your Page via a local awareness ad.
- Page admins can now directly respond to a consumer’s comment with a private message. This way, you can address their needs more in depth and personally.
- A new feature helps followers identify pages that are quick to respond.
- Saved responses to messages. To help Page admins respond faster to incoming messages, they can now create and save responses to common questions. Page admins can pull up saved replies and send them in one tap, making it faster and easier to respond to customers from mobile devices. Page admins also have the option to edit saved responses before they send them.
- User-friendly admin message inbox. Facebook has also updated the admin inbox to make it easier to keep track of messages. Page admins can now conduct the following actions in bulk: archive, delete, flag and mark messages as read, unread and spam.
Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One thing we’ve never done: seen a client through their official opening.
Forager Brewery found us in the early days of their business. We designed their logo, built their brand, created their website, and launched their social media campaign. It really was quite the adventure with their dynamic team!
After months of progress photos and fielding the public’s excited questions, the gastro-brewery finally opened. The event was bigger than we could have imagined! After all the work, we’ve come out with a few tips for you:
- Prepare people for the opening. We shared humorous and authentic blogs about why the brewery wasn’t open quite yet. Facebook posts were written and tweets were sent to give a vague idea of the approaching open date without committing to a hard date. That way, if inspections fell through or tap lines broke, we were in the clear.
- Schedule posts regarding the opening. In the chaos of a grand opening, you might forget to post. It’s totally normal. That’s what scheduling is for! Get the message out with a blog inviting the public to finally come in. Follow up with some general posts about the opening, and be sure to pair it with a quality images of the beer or your space.
- Update your online presence. Make sure your signage is very clear on your hours and open dates! Update your hours on Google+, Facebook, and your website. Change any text that says “Opening Soon,” etc. Additionally, tweet your hours for the first few days. Beer people love twitter and will often turn to it for your updates.
- Create new online presences. Claim your Yelp profile and create your Brewery page on Untappd. You’ll have to check in on these profiles several times to ensure they are developing properly.
- Schedule follow-up posts to maintain excitement. We chose to post branded images with quotes from each employee about why they were excited to be open. The community knows and loves all the people behind the Forager brand, so we decided to leverage it!
- Take photos. This is a once-in-a-lifetime opportunity for you/your client’s business! Capture the chaotic memories as best you can. If necessary, hire a photographer for the event. Luckily for Brand Yourself, we have two professional photographers on our team.
- Manage social media. Set up a schedule with your team to manage social media comments, reviews, etc. Take shifts to avoid confusion and maintain your sanity!
The Content Code, a social media marketing book penned by expert Mark Schaefer. As I’ve been reading it, I’ve highlighted and marked up the text. Here are a few of my favorite quotes from Chapters 1-4.
- Creating great content is not the finish line. It’s the starting line.
- Back then, the seemingly astonishing ability to access a single piece of digital content was a thrill. We were starved for content and stared with wonder at anything we could obtain through this new electronic conduit.
- There is just too much content and too precious little time for people to consume it.
- You need to be clear-eyed and rational, developing your strategies based on what is, not what you wish things to be.
- But epic content simply earns a seat at the table today. The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.
- …brand power isn’t coming through content. It’s coming from content transmitted by our trusted friends.
- By putting the emphasis on exposing your content instead of simply producing more more more, you create a powerful new marketing competency in the information era.
- Liking lightly bonds us with other likers of that thing. But when we share, we’re virtually shouting, “I’m in this club and I want to show the world!”
- The decision to share content is often a sign of a relationship.
- Business relationships are built on trust. …The social web is an incredible gift to business everywhere.
- Stop writing sucky headlines.
- Hashtags are arguably the most important innovation in the history of social media.
In the quick-paced social world, popular platforms are always growing and changing. Sometimes, the world of social moves even faster than we can. So, we put together a little guid for you on how to post on Instagram.
1. Download the Instagram app. As a mobile platform, Instagram is intended to be used on your phone, not a computer. While you can log into your Instagram account online, you can’t post (or do much else).
2. Create a profile by entering a username and password. Your username be your identity within the app, so be sure it reflects who you or your business are.
3. Explore your feed. Along the bottom of the app is a toolbar with 5 icons. The house is your “Feed,” which serves as a home screen. It’s where you see the posts of everybody you follow–from most recent onward.
4. Follow. The next icon is a magnifying glass, which is where you can search for people to follow. Simply type a topic, username, or tag you’re interested in. For example, if you live in Rochester, the hashtag #RochMn will help you find local personalities. The magnifying glass also allows you to explore trending tags and photos recommended to you.
5. Post a photo. Click the center icon, a camera. Instagram will automatically pull up recent photos from your phone’s camera to choose from. If you wish to take a photo within the app, click the X in the top left corner.
6. Size your image. After selecting your image, you can resize it. Find a resizing guide here.
7. Edit your image. After selecting and sizing your image, select “NEXT” in the upper right corner. You can edit your image by using filters, adjusting brightness, blurring parts of the image (using tilt shift), and more. There’s a lot to explore here, so take your time! Once you’re done, click “NEXT” again.
8. Finish up! Caption your image–feel free to use hashtags and mention people to whom the photo relates. You can mention someone by typing @ followed by their username. You can also tag people (the photo will show up in their “tagged photos” tab) and add a location. This screen also allows you to share your photo directly to other social accounts, but we’d rather you optimize your social posts to each platform. Once you’re done, click share!
9. For further exploration, head to the heart icon along the bottom toolbar. This is where you’ll see your notifications.
10. Finally, the silhouette icon brings you to your personal profile. You can view your images in grid format (first icon), list form (second icon), as a map of the places you’ve posted (third icon), and tagged photos (fourth icon).
11. To log out, adjust your settings, change your bio, etc. click the settings icon in the upper right corner of your profile.