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Brand Yourself Consulting - Tami Enfield
Updated: 9 weeks 6 days ago
This time of year always brings out a kindness in everyone. Soft twinkling lights, big comfy blankets, the magic of the season held in every child’s eyes — these all create a certain stillness in us and a moment to catch our breath.
I try to practice gratitude all year. I constantly remind myself what it is in my life that makes me feel so lucky. I have gratitude lists in my journal. I encourage others (especially my 9 year old) to make lists of everything they are grateful for, too.
It is this time of year, however, that I give myself permission to be public about it. 2016 has been a year of big growth both for Brand Yourself, and for me personally. So in trying to wrap up what I’m MOST thankful for — here it goes:
- Blue Inc. I have a space just for Brand Yourself! I am surrounded by like-minded entrepreneurs that motivate me! Yay to productivity!
- Good lawyers. (I’m not sure this one needs an explanation!)
- Travel. I have been able to travel to two cities for work (Philadelphia and Boston) and one for pleasure (San Diego). My trips out east were for professional development. I spoke at the Craft Brewers Conference in May in PA and attended Inbound in Boston to learn about all things Hubspot in November. San Diego was a bucket list trip with the kids and hubby, we had a wonderful week playing on the beach and drinking good beer.
- White Space. By this I mean time to think. Time to create. Time to read. I’ve been working on creating this space for myself (I’ve been semi-successful).
- Books. I love books so much.
- My peeps. My hubby and kids mean more than I can possibly put into words. My family, and my friends — only they can put up with my special kind of crazy.
- Good conversation. There are some people that are just fun to talk to and I have a few of those individuals in my life. I can’t wait for the next coffee (or beer) date.
- Meditation. I’m working at creating a consistent meditation practice to quiet my monkey mind. My brain sure thanks me when I make it happen, let me tell ya.
- My clients. I don’t think anyone has better people to work for than I do. (There are some that I would probably work for free for but shhh, don’t tell them.)
- A nice camera lens. I love taking good photos and it is the right tools that allow me to do so.
- My team. We are small but mighty over here at Brand Yourself headquarters. I have some really smart, talented, amazing peeps to work with and know that I couldn’t do all that we do all by myself!
Okay — I think I’ve covered most of it. What are you most grateful for? Feel free to share with me in the comments below! Cheers to another year of gratitude!
Hey, beer distributors, this one’s for you.
While your family and friends joke that you drink beer all day at work, we know you spend a lot of time growing your business. From hiring the right sales people, to achieving efficiency with your warehouse team, your work as a beer distributor never ends. At the end of the day, your main goal is to sell beer, and that means taking every related task head on.What if there was a tool to make your job easier?
What if you didn’t have to rebuild every account relationship, sales training, and brewery partnership? What if people just knew who you were? This could be your reality. We call it a branded portfolio.What does a branded portfolio look like?
A beer distributor with a successfully branded portfolio is well-known by accounts in their region, and has a good reputation with established and and new brewery partners. Accounts are familiar with the distributor’s brands, and breweries are confident that their brand will be accurately and successfully marketed to both accounts and consumers. Consumers know who distributes their favorite beer to the local bar or liquor store, and follows their distributor for updates on which beers are coming to their area.
A branded portfolio is well-known, easily understood, and a trusted expert.Why brand your portfolio?
It’s a case of working smarter, not harder. You can finally stop reinventing the wheel (aka your brand) with each new brewery, account, and salesperson. Instead, build your brand once as a story that is simple and easy to share over and over.
A well-branded portfolio makes it easy for potential accounts and breweries to choose you as their one-stop shop for beer, sales, and marketing. The best part? You don’t have to change the way you run your business; you just have to make it easier for the outside world to understand what you do.How do you start?
Rebuilding your customers’ perception of your brand can seem like a daunting task. While the effort requires long-term dedication, it can start with just a few simple tasks.Review your brand.
Take a good look at your current brand. What is public perception of your business? Your portfolio? Consider this from the perspective of all your partners and customers, from brewery representatives to municipal liquor store owners.
Then, ask your own team what their perceptions of your brand and portfolio are. This is important to note because the story they perceive is the story they transmit when they’re in the field.Document your brand.
Now that you have a better idea of the perception of your brand, start defining how you want that perception to change (or stay the same). Setting these goals will help you identify concrete steps to achieve them.Start communicating internally.
Keep your team on the same page regarding your brand’s portfolio. This might mean you work together to identify verbiage that communicates your brand message, you get the marketing team and management together weekly, or you create a system for salespeople to share news and updates with accounts.This is just the beginning.
Getting your team on track to brand your portfolio is just the first step in building a strong message across all customer segments and platforms. These steps are foundational in growing a strong, far-reaching brand. Remember, maintaining a strong brand requires ongoing attention and flexibility as your market changes over time.You don’t have to do it alone.
Finding the right team to share your brand’s story is key to ensuring your efforts get off the ground and launched to the public. If you’re ready to take the first step, contact us today.
Get ready world, because Brand Yourself has just become a HubSpot Partner Agency! That means we will be offering more high-quality inbound marketing than ever before. I flew out to Boston for their Inbound Conference this week. I wasn’t sure what to expect but was very excited about the opportunity to see Gary Vaynerchuk. He made a lot of great points during his Keynote — here are a few of my takeaways.
“Wake up and try to put yourself out of business.” Strive everyday to be better than you were yesterday. Build a better business than you had yesterday. Always be innovating. Always be working on the next best thing.
Other inspiring ideas from Gary were to “Spend time on self awareness and bet on your strengths.” I have been diving inward a lot lately–both personally and professionally. My strengths as a marketer and agency owner is in social media strategy. I love encouraging businesses tell their own stories through well-developed content and campaigns. And while we are diving inward, I can also identify that my strength as a human is my awareness of the energy I bring into a room. I also am fairly direct with people. [However, this trait has been both recognized as a strength and as a weakness by peers and friends alike.]
“Be interested in being wrong.” I’ve failed. The fear of failure used to paralyze me. But, Gary was right in the saying we live in a time where failure isn’t just accepted, it’s expected. Sometimes we measure success by how well we come back from failure. The big shift I have made as an entrepreneur over the last year is no longer being afraid to admit my faults and failures. 2016 has been a doozy, and I’ve learned a lot about myself, my business, and what success means to me. People respect me more for being authentic, honest, and vulnerable. I love looking at challenges from different perspectives and learning new lessons from every opportunity. Sometimes those opportunities only present themselves when what you made plans for or worked towards is no longer at the finish line. Changing directions always offers more opportunity.
“Trends have changed. You should take advantage of this and don’t dwell on the negatives.” How many of you still use a paper calendar? Mine had to be pulled out of my tightly gripped fists only a year ago. I finally embraced the digital calendar this year [I told you 2016 has been a doozy!]. In addition to embracing the digital calendar I’ve worked hard to accept that they way people communicate [yeah, I’m talking about social media] has drastically changed over the last few years. People now find out about pregnancies and promotions on Facebook. They learn about tragedies and [yes] elections by checking their Newsfeed throughout the day. Friends snapchat instead of text or call. Children use apps and iPads in school to interactively learn with their peers. People find love on social media. While negativity can spread online, so can inspiration. Support groups can be accessed virtually at any time of day. Friends and family can connect from around the world instantly. The next time you send a recipe to your friend via Facebook Messenger or scroll through someone’s vacation photos on Instagram be mindful of the fact that you’ve begun [maybe very, very tentatively] to accept the changing trends. A question to ask yourself might be: Is your business embracing and taking advantage of these trends or will you be left behind dwelling on the negatives?
Embrace changing trends! #inboundmarketing #inbound16 Via @brandyourselfmn
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I’m excited about the rest of this conference and super excited about where Brand Yourself will go in 2017!