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On Tuesday, Nov. 24, St. Olaf student activists gathered in the quad to demonstrate their support for the Minneapolis Black Lives Matter movement. Amid the popular chants of “Black Lives Matter” and “
In early November, all faculty and staff received an email that proposed establishing “an infrastructure to enhance both internal and external engagement with the distinctive mission and vision of the
Feathers flattened and flaking away, Blood turned black as tar, Beak cracked, Legs broken, Wings splayed sideways Like two quotation marks Around an ironic phrase. firstname.lastname@example.org
Exhaustion can creep up on you When you stand by your window late at night Staring into the black softness of the sky When the light pollution from these city streets Punched black eyes on stars,
“I like radio as a means of communication. For me, it’s a two way street kind of thing, with listeners being able to call in and everything. I feel you get this insight into how people are thinking, w
The Carleton College women’s tennis team made it three straight victories to start the year as the Knights posted a convincing 9-0 triumph over St. Cloud State University, a NCAA Division II program.
Seniors Stephen Grinich, Wilson Josephson, and George McAneny along with first-year Karl Schwarzkopf turned in the biggest highlight for the Carleton College men’s swimming and diving team on day one of the Minnesota Challenge. The quartet won the opening event of the meet—the 200-yard freestyle relay—with a MIAC season-best time of 1:23.92.
The Carleton College women’s swimming and diving team saw some of its competition so far this season as the Knights competed at the Minnesota Challenge, a two-day competition held at the University of Minnesota Aquatics Center. This meet serves as the final taper meet for those team members that are not competing at the upcoming MIAC Championships, while for the remainder of the squad this is a final tune-up before the conference meet later this month.
With this year’s Arrowhead now complete, I’ve crunched some numbers.
In my view, the big story of the race is Tracey Petervary’s third straight win. With the three-peat, T-race is now the winningest Arrowhead bike racer, female or male. Her winning times have ranged from 27:22 in 2014 (the cold year) to 18:27 last year – just 9 minutes off Eszter Horanyi’s women’s record (2012). (John Storkamp has three wins on foot.)
On the men’s side, Jay Petervary’s win places him alongside Dave Pramann (2006, 2008) and Jeff Oatley (2010, 2011) as two-time champions.
The 2017 race could be interesting simply as a chance to see if any of those three riders can win for a third time or if other one-time winners like Jorden Wakeley (2015), Kevin Breitenbach (2012), or Todd McFadden (2013) can win again. (Sarah Lowell [2007, 2008] and Alicia Hudelson [2012, 2014] both have won twice on foot, and Jim Reed appears to be the only person to have won the race in two disciplines – ski in 2010 and foot this year.)
Here’s a spreadsheet on all of the AH winners: https://goo.gl/lkam5Z
Obsessing a bit about ways that I can get faster, I ran some simple analyses of bike finishers the last two years, basically tabulating the time taken to ride the four legs of the race (start to Gateway, Gateway to Melgeorges, Melgeorges to Skipulk, Skipulk to finish) and time spent at the checkpoints.
The two takeaways are stupidly and slightly less stupidly obvious: first, the fastest racers go fast on the course, and second, the fastest racers spend very little time at the checkpoints.
While the top five men all got to Gateway this year in less than four hours, only Jay Petervary, Will Ross (2nd man), and Dan Dittmer (3rd man) did the second leg of the race in under five hours (4:13, 4:16, and 4:44, respectively), and only Petervary (5:33) and Ross (5:44) did the leg to Skipulk in under six. (Dittmer was next closest, at 6:25). The flat fourth leg saw a huge accordion effect, with fifteen racers going under four hours, including Ross at 2:52 (the only person to cover that leg in under three hours) and Jill Martindale (2nd woman) doing it in 3:41.
Fast on the bike, fast off it: Plenty of folks – including most of the men’s top 10 finishers and Martindale – didn’t stop at Gateway at all. (Like several others, Tracey Petervary stopped for only a minute). At Melgeorges, only Jay Petervary, Will Ross (2nd man), and Ben Doom (4th man) spent less than 10 minutes refueling. Eight men spent less than 10 minutes at the luxury of Skipulk, led by Dittmer at 2:00, Petervary at 3:00, and Doom and Pat Adrian (6th man) at 5:00. All told, Jay Petervary spent just 6:00 at checkpoints (about three seconds per race mile!), while Ross spent 12:00 – more than accounting for his three minute gap behind Petervary at the finish. Only seven racers – including Jill Martindale – kept their total stops to under an hour.
Too long, didn’t read? Ride fast, stop quick.
Here’s the full spreadsheet of data for this year’s race, which can be sorted as you might like: https://goo.gl/AZmKJE
For the hell of it, here’s the data for 2015 too: https://goo.gl/oet9TK
After countless sleepless nights, negotiations with contractors, and minute recipe alterations, you’ve arrived. It’s really here.
It’s nearly time to open your brewery. Holy sh*t.
It’s nearly time to open your brewery. Holy sh*t.
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One of the most important elements in your brewery’s marketing campaign will simply be to take control of your own story. You are responsible for defining your brand and telling the brewery’s story for yourself, not relying on local papers to pick up the story.
Before your brewery’s grand opening, here are the marketing items you’ll need.
13 marketing items your brewery needs for a grand opening. #CraftBeer
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If you don’t have one by now, it’s time to get yourself in gear. Your logo is an extremely important element in your brand identity. Though you can change it later, rebranding is expensive, time-consuming, and oftentimes confuses consumers.Style Guide
It may seem tedious to make one now, but you’ll find a style guide quite helpful when you hire an outside marketing team, or share your information with a news publication.
Your style guide can be as robust or as lean as you’d like. A few items to consider including:
- Appropriate logo variations (eg. with and without the word mark; color vs. black and white)
- Hex color codes (there’s nothing worse than your maroon turning out violet)
- Font names, and files if the font is not standard
- Brand identity words (eg. Our beer is never to be described as “tasty”)
- Brand guidelines (eg. We always add a comment about responsible drinking to images in which people are consuming alcoholic beverages)
Your website should always serve as a source of accurate information for consumers, so be sure to update it regularly. Curious consumers and beer journalists will want use it to get more information, so get it up sooner rather than later.
A few items to consider including on your website:
What to put on your new #brewery’s website. #Marketing
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- History of the brewery
- Beer list
- Event calendar
- Links to social media profiles
- General contact info
- FAQs, answering common inquiries such as plans for distribution, whether you sell growlers, tour information, and whom to contact about special events
- Newsletter sign-up
- Menu, if applicable
- Shop, for beer gear such as pint glasses, gift cards, and shirts
Create a master list and stick to it. If the master list changes, so should every other piece of collateral (website, menu, Untappd).
You can spice up your beer descriptions by including “Pro” and “Beginner” descriptions or recommending food pairings.Social Media Accounts
Set up your business’ Facebook, Twitter, Instagram, and even Snapchat accounts ahead of time. Clearly define the brand by using your logo, colors, and fonts in the profile.
You can also take the time to train your team on social media etiquette if they plan to share company information from personal accounts. For example, if your sales representatives tweet from special events, you will want them to properly represent your brand.
Bonus points: Ask your brewers to list the brewery as their employer on their personal Facebook accounts. (Beer geeks attract beer geeks.)Yelp Account
Be sure to set this up through Yelp For Business. Provide accurate information and check reviews frequently, as many consumers use Yelp when exploring new venues. (Bonus: Sign up to get weekly reports about your account. Make sure the person who receives these emails will follow up.)Untappd Account
Though Untappd is the bane of some brewers’ existence, it’s a pretty popular tool for consumers. Take control of your brand on Untappd by creating an account for your brewery.
To manage your brand:
- Write a brewery description
- Create new beers
- Upload beer labels (not bottle shots)
- Add beer descriptions, ABV, etc.
It’s important to do this before you open, so users are not required to create a new beer themselves. This way, you have complete control over the brand. If a couple consumers do go rogue, simply merge the beers!Google Business Page
Google for business can be a little complicated, so you’ll need to have patience on this one. Through Google, you can create a business page as well as a Google+ profile for your brewery (we recommend creating a gmail account for your brewery and going from there). You can then verify the location of your brewery on Google maps. Cool, right?
You may not spend much time using Google as a social media platform, but it is still very important for SEO results. To further improve your brewery’s SEO rankings, post regularly to your Google+ account, using targeted keywords.Beer Logos
Even if you do not plan to distribute any time soon, you should still develop beer logos ahead of time. They will be used on popular beer sites such as Untappd and Beer Advocate. Additionally, they help to brand each beer.Beertography
Get some killer shots of your beers sooner rather than later! They’ll make for great social media content, and it will be easy to share them for press releases.Employee Headshots
While you’re at it, get some photos of the team. These can be put to use on your website, employee Twitter profiles, and in social media campaigns.
It’s key to do this early on, because once you open, nobody will have time for the paparazzi.
(Bonus: Get creative with these. Why stand in front of a white wall when you have a brewhouse or a bar?)Space Photos and Videos
This is another one of those items that always gets swept under the rug post-opening. Pay a professional to capture your new space–both in photos and videos.
If you get a virtual tour of the space, you can connect that to your business on Google (so people can see the space when they find you on Google Maps) as well as your Facebook profile. So geeky, but so cool.Newsletter
Later, you can use this newsletter to promote special events, announce new beer releases, sell items in your online store, etc.
Brewery pre-opening #marketing checklist.
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Yeah, we know. But we love it! Looking for a partner in your brewery’s marketing campaign? Give us a call! We can make plans over a beer.
For those still wary of Mr. Sanders’s ability to win the general election, let this roadmap assuage those fears. Victory is within reach.
For the first time, the Northfield Alternative Learning Center (ALC) is being honored for its programming by the Minnesota Association of Alternative Programming (MAAP).
One of the professors I work with a lot on campus has me join her American Studies Methods course a couple of times each term she teaches the course. The first time centers around three main questions:
- Where does your research question sit within the theory of the field?
- Where does the information you’ll need to explore your question sit within the archive of the field? (“Archive” here means the universe of sources useful within the field.)
- And how much of the archive of the field is necessary for your purposes?
Last year we had them mind-map their research questions onto the blackboard in among the major topics of American Studies research that they’ve been studying. Then we used these mindmaps as the basis for search strategies for primary and secondary sources.
This year for various reasons we didn’t do a full class on the information literacy of American Studies. Instead, I visited their class for the full class period and participated in their conversations about the two readings assigned for that day, pitching my participation to help draw out the patterns of information use in each of the readings.
What can we tell about the theoretical foundations of the author’s claim based on the bibliography? Who are the major voices the author claims as theoretical kin? What kinds of primary sources appear and how does the author use them? Why these sources and not others?
To help us grapple with the archive of these readings, I spent the morning hunting down every single primary and secondary source that Amy Kaplan used in her article “Manifest Domesticity” (American Literature 70.3 (1998): 581–606) and piled them up on the classroom tables. We had print copies of many of the early 19th century monographs and periodicals that Kaplan marshaled in her readings of the overlap between the rhetoric of empire building and of domesticity. What we didn’t have in print we had in digitized primary source collections, so I could print off a few pages of each. And of the secondary sources we had ready access to all but 2 of the books, one of which could have come over from St. Olaf if I’d planned ahead a little more.
So there we sat, exploring Kaplans scholarship while her archive lay there in front of us for direct exploration, manipulation, and interrogation.
I’m not sure what the students got out of the exercise. I hope they sensed the possibilities for their own research – that writing from 190 years ago is not exotic and out of reach and that the major voices in their field are represented here in our library’s collection. I hope they enjoyed holding paper and ink from the 1830s in their own hands. I especially hope that they sensed the vital research practice of mining other scholars’ bibliographies.
For me, I experienced wonder at just how much is accessible these days even in a curricular collection on a small liberal arts college campus. And I admit that it was a thrill to open those pages and see what other scholars saw, exactly as they saw it.
It certainly wasn’t a traditional library session, but I hope it was as useful. It was certainly fun.
Normal people can help.
Carleton College will begin its annual Climate Action Week Monday focused on reducing waste while holding public discussions on environmental issues. The two-week long Climate Action Week includes several events open to the public. The kick-off event Monday features J.…
How does injustice around race work?
The Northfield City Council will meet for a work session on Tuesday.
A Northfield youth was recently spotlighted in the national State Farm good neighbor blog “It takes a village to raise children.” How many times does one hear that phrase in a lifetime? Imagine raising a successful individual without the support of friends, family and acquaintances along the way to offer their advice and expertise. Think […]
For singer and songwriter Nick Hensley, his band’s name, Love Songs For Angry Men, lets audiences know exactly what they can expect from his performances.
We have permanent career opportunities, and seasonal full-time and part-time positions available:
- Retail Sales
- Landscape Foreman
- Landscape Installation/Nursery Production