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Landscape design in color on paper.
Today, when I shifted my gaze from the landscape design on Chris Lambert’s drafting table to his computer screen, my jaw dropped! Chris is our Landscape Designer. On his screen was a 3-dimensional image of the landscape project that I had just been looking at on paper. On the computer, it looked real! Even more amazing? This design hasn’t been planted yet. Nope! We haven’t touched a shovel to the ground. It takes time and conversation, even for a “well-seasoned” eye, to pick up on the feeling, function, and view that a landscape designer has created in lines and plant combinations on paper. Even then, if you aren’t familiar with some of the plant material, it can be hard to envision the finished space. While Chris’s design flowed beautifully on paper, in 3-D you could truly get a feel for walking through the client’s envisioned outdoor space. Click on the 3-D image bellow to view a larger PDF version.3-D Landscape Design View
Whether you are ready for a refresh, upgrade, or are starting from scratch, this is the A #1 time to start your relationship with the Knecht’s Nurseries & Landscaping Design Team! Our Landscape Design Packages can be customized to fit your needs, and can now include our new 3-D capacity. We have been creating beautiful, functional and comfortable landscapes with our clients and friends for 24 years. We’re still growing!
Hosta El Nino
My passion in the garden is my hosta. Hosta are such an easy plant to grow and are low maintenance. A shade garden plant, you love hosta because of the size, foliage, uniqueness of the leaves, and the many different colors. Some green, some gold, others in many types of variegation of the leaves. The hosta will produce a flower stem and flowers each summer, but the hosta lover thinks of the flowers just as an added bonus.
Each year, I try to find some new and exciting varieties and this year we will again have many new ones! Some will be quite limited in numbers and others readily available. We will also continue to have the more commonly available varieties. These are excellent plants to plant in mass plantings or where you need a plant of a certain size in the shade. Hosta collectors on the other hand will search high and low for new varieties, match colors and textures much as you would do in decorating your living room. If you are new to hosta – it is an exciting time. If you are a seasoned hosta gardener – stop in and check out my new varieties to keep your collection growing!
Highlighted in this blog are three small hosta – two of which are new to our garden center this year!Curly Fries – Photo courtesy www.growingcolors.com
Curly Fries – 2016 Hosta of the Year!
Each year, the American Hosta Growers Association
choose a hosta that represents a good garden plant in all regions of the country, is widely available and in sufficient supply and retail for about $15.00 in the year of selection.
For 2016, this award goes to Hosta ‘Curly Fries’. A small hosta with an arching mound of shiny yellow-green foliage, curly and twisty looking narrow leaves. Lavender flowers will appear in mid-summer.Raspberry Sundae – Photo courtesy – www.growingcolors.com
Raspberry Sundae The small unusual raspberry red stems, flower stalks and buds help give this hosta its name. The leaves have irregular green edges and cream centers. The flowers will be a deep lavender.
Lakeside Banana Bay – photo courtesy of www.growingcolors.com
Lakeside Banana Bay – another small hosta which sports very shiny, broad folded leaves with bright yellow centers and an apple green edge. Flowers in late summer are light lavender.
Laura Baker Services Association is a superior provider of housing, educational and support services for individuals with intellectual and developmental disabilities. This Northfield organization creates a valuable community, and we are proud of our history of work with them. Rebuilding Homes Residents of Laura Baker Services Association live in on-site cottages. The residents who live in […]
February is a month of love and giving! Just Food’s community partner for February is Laura Baker Services Association, an organization that does just that – loves and gives. Your round up at the register this month will help Laura Baker with their “Fund-A-Cause” programs.
Pathways to the Future
- Serve as a voice for people with disabilities and engaging in the community to advocate for:
- Affordable housing for people with developmental disabilities
- Adequate respite resources for families
- Public Polices that benefit people with disabilities
- Laura Baker uses art and music as creative tools so clients can focus on developing, physical, cognitive, emotional and social skills
- Our creative arts programing serves as a catalyst that enrich the individual and community life of clients and staff by providing opportunities to learn from each other through shared creative experiences.
Family Support Services
- We help families navigate the world of raising a special needs child and ensure the successful future of their special needs adult.
- We help people make connections in a way that is comfortable, respectful, practical and sustainable, bringing volunteers and families together.
- We do this primarily through adult and youth Respite Care events.
Visit Laura Baker’s In Community Blog. In Community sheds light on the many issues and challenges people with intellectual and developmental disabilities face in their journey to leading fulfilling lives. It also focuses on LBSA’s effort to build a supportive community that embraces all people.
The post February Community Partner is Laura Baker Services Association! appeared first on Just Food Co-op.
After countless sleepless nights, negotiations with contractors, and minute recipe alterations, you’ve arrived. It’s really here.
It’s nearly time to open your brewery. Holy sh*t.
It’s nearly time to open your brewery. Holy sh*t.
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One of the most important elements in your brewery’s marketing campaign will simply be to take control of your own story. You are responsible for defining your brand and telling the brewery’s story for yourself, not relying on local papers to pick up the story.
Before your brewery’s grand opening, here are the marketing items you’ll need.
13 marketing items your brewery needs for a grand opening. #CraftBeer
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If you don’t have one by now, it’s time to get yourself in gear. Your logo is an extremely important element in your brand identity. Though you can change it later, rebranding is expensive, time-consuming, and oftentimes confuses consumers.Style Guide
It may seem tedious to make one now, but you’ll find a style guide quite helpful when you hire an outside marketing team, or share your information with a news publication.
Your style guide can be as robust or as lean as you’d like. A few items to consider including:
- Appropriate logo variations (eg. with and without the word mark; color vs. black and white)
- Hex color codes (there’s nothing worse than your maroon turning out violet)
- Font names, and files if the font is not standard
- Brand identity words (eg. Our beer is never to be described as “tasty”)
- Brand guidelines (eg. We always add a comment about responsible drinking to images in which people are consuming alcoholic beverages)
Your website should always serve as a source of accurate information for consumers, so be sure to update it regularly. Curious consumers and beer journalists will want use it to get more information, so get it up sooner rather than later.
A few items to consider including on your website:
What to put on your new #brewery’s website. #Marketing
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- History of the brewery
- Beer list
- Event calendar
- Links to social media profiles
- General contact info
- FAQs, answering common inquiries such as plans for distribution, whether you sell growlers, tour information, and whom to contact about special events
- Newsletter sign-up
- Menu, if applicable
- Shop, for beer gear such as pint glasses, gift cards, and shirts
Create a master list and stick to it. If the master list changes, so should every other piece of collateral (website, menu, Untappd).
You can spice up your beer descriptions by including “Pro” and “Beginner” descriptions or recommending food pairings.Social Media Accounts
Set up your business’ Facebook, Twitter, Instagram, and even Snapchat accounts ahead of time. Clearly define the brand by using your logo, colors, and fonts in the profile.
You can also take the time to train your team on social media etiquette if they plan to share company information from personal accounts. For example, if your sales representatives tweet from special events, you will want them to properly represent your brand.
Bonus points: Ask your brewers to list the brewery as their employer on their personal Facebook accounts. (Beer geeks attract beer geeks.)Yelp Account
Be sure to set this up through Yelp For Business. Provide accurate information and check reviews frequently, as many consumers use Yelp when exploring new venues. (Bonus: Sign up to get weekly reports about your account. Make sure the person who receives these emails will follow up.)Untappd Account
Though Untappd is the bane of some brewers’ existence, it’s a pretty popular tool for consumers. Take control of your brand on Untappd by creating an account for your brewery.
To manage your brand:
- Write a brewery description
- Create new beers
- Upload beer labels (not bottle shots)
- Add beer descriptions, ABV, etc.
It’s important to do this before you open, so users are not required to create a new beer themselves. This way, you have complete control over the brand. If a couple consumers do go rogue, simply merge the beers!Google Business Page
Google for business can be a little complicated, so you’ll need to have patience on this one. Through Google, you can create a business page as well as a Google+ profile for your brewery (we recommend creating a gmail account for your brewery and going from there). You can then verify the location of your brewery on Google maps. Cool, right?
You may not spend much time using Google as a social media platform, but it is still very important for SEO results. To further improve your brewery’s SEO rankings, post regularly to your Google+ account, using targeted keywords.Beer Logos
Even if you do not plan to distribute any time soon, you should still develop beer logos ahead of time. They will be used on popular beer sites such as Untappd and Beer Advocate. Additionally, they help to brand each beer.Beertography
Get some killer shots of your beers sooner rather than later! They’ll make for great social media content, and it will be easy to share them for press releases.Employee Headshots
While you’re at it, get some photos of the team. These can be put to use on your website, employee Twitter profiles, and in social media campaigns.
It’s key to do this early on, because once you open, nobody will have time for the paparazzi.
(Bonus: Get creative with these. Why stand in front of a white wall when you have a brewhouse or a bar?)Space Photos and Videos
This is another one of those items that always gets swept under the rug post-opening. Pay a professional to capture your new space–both in photos and videos.
If you get a virtual tour of the space, you can connect that to your business on Google (so people can see the space when they find you on Google Maps) as well as your Facebook profile. So geeky, but so cool.Newsletter
Later, you can use this newsletter to promote special events, announce new beer releases, sell items in your online store, etc.
Brewery pre-opening #marketing checklist.
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Yeah, we know. But we love it! Looking for a partner in your brewery’s marketing campaign? Give us a call! We can make plans over a beer.
We have permanent career opportunities, and seasonal full-time and part-time positions available:
- Retail Sales
- Landscape Foreman
- Landscape Installation/Nursery Production
Every cooking geek has big dreams for their kitchen. They envision the meals they’ll prepare, the dishes they’ll serve, and the company they’ll entertain. Here are a few items you’ll want to keep in mind as you plan your dream kitchen renovation. Counter Space Your countertop is like your work bench, and you need to […]
Otto the Construction Dog here. I like to think of myself as a hard-working construction dog, but now and then I like to kick back and watch some sports. In particular, I enjoy the Super Bowl. Every year, the Super Bowl features two of the year’s greatest football teams, lots of nachos, and our favorite […]
The post Otto the Construction Dog’s Favorite Superbowl Commercials appeared first on Northfield Construction Company.
When did you start working for NCC? I’m a new hire and just started Monday of this week. Official start date was 1/18/16. What’s your position? My title is Project Manager. There are many things a project manager is responsible for; including estimating, scheduling, supervising, and being a 3rd party between the customer and their […]
When someone has a baby, there is a lot of hype around it. As there should be! You see birth announcements, baptisms, Facebook albums, the whole nine yards.
So, if your brew is like a baby to you, you should give it the same royal treatment when it comes to marketing.
Brewing a special release beer involves a lot of moving parts. When you plan ahead of time, you can coordinate at least some of those parts to create a fantastic marketing campaign.
Each brewery has its own story to tell, and its own brand to build. But, there are a few commonalities across most special releases that are easy enough to plan for ahead of time.Document the process.
If you want to tell an amazing story, you’ll need some photos and videos to help you out. From the hop harvest to the late-night brewing, make sure your team has their cameras ready.Control the brand ahead of time.
Prepare all the communication you need to make sure your brand’s story is told correctly. This includes writing beer descriptions, providing written documentation of the brewers’ inspiration, determining hashtags, creating videos, and getting professional photos taken.
In this step, you should go above and beyond. Even a well-planned marketing campaign can flop if you don’t make it interesting. Why take boring product shots against a white background when you could make a video interview of your brewer while they’re harvesting hops?Share brand information.
Now that you’ve compiled all this brand information, you need to get it in the hands of the right people. If you plan to use one hashtag for the release event, and another for the beer itself, you need to let people know.
Share your brand information with distributors, your marketing team, and maybe even your uncle in Ohio. The easier you make this information to process, post, and share, the better the release will be.Manage the brand as you launch.
Check in on common platforms such as Beer Advocate and Untappd to manage reviews. Respond to comments on Facebook and reply to tweets. At this busy time, it’s easy to neglect this kind of stuff, but it’s still important. So, don’t forget it.Blog.
This is an easily understood, common, and shareable platform for communicating information about your special release. There are a lot of ways to make sure your blog is top-notch, but here are a few:
- Provide hyperlinks to other relevant pages and posts
- Use important keywords about the release so your post ranks high in search engines
- Incorporate some of the graphics, images, and videos you’ve prepared
- Use “click to tweet” buttons for important information in the blog
Your story isn’t any good if you rely on other people to tell it for you. This is where all the planning ahead from before will come in handy.
Get a social media plan in place. From hashtags to Facebook ads, be sure your departments are in conversation with one another about messaging and timing.
You can also schedule many of your posts ahead of time, which allows for controlled quality before the chaos of the release.
It’s Northfield’s Annual Girls Nite Out…Friday, May 6th. After an evening of shopping and dining join us at The Grand for entertainment by The G.N.O. Dancers and live music by Sweet Stache. Tickets are $10 and can be purchased at The Rare Pair, Sisters Ugly, Fine Threads, Anna’s Closet, Rooms by Tagg 2 or the Eclectic Goat. For more info call 507-645-2376.